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How Multi-Platform Media is Created from Dusty Archives
Multi-platform media is created by taking one platform of content, like a magazine article, and seeing how many ways you can twist it into a new piece of content. Recycling is associated with cutting...
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Born Again: What Digital Magazine Advertising Rates Look Like
Digital magazine advertising rates are often varied, hidden, and a-changin’ “Mad Men” may have died, but in the digital age, advertising’s been born again. In fact with a 21st century propensity for...
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How the Multi-Platform Mobile Development Challenge Was Accepted By These...
App-less in Seattle: the next frontier of multi-platform mobile development doesn’t involve apps Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George...
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7 Great B2B Magazines Gone Digital
B2B magazines putting the fun in digital fundamentals As MediaShift puts it, “what advertisers want from B2B media is solid leads on potential customers for their products and services.” Not so long...
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How to Write a Facebook Post Better in Five Steps
Nobody ever learns how to write a Facebook post, they just do it. Now you can do it better than everybody else. Working in the B2B realm, Facebook isn’t exactly our go-to resource for getting social...
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7 Digital Magazine Apps and Web Magazines Launched by Brands
Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers The magazine industry used to be a tank of big fish in big pools. Only the most prestigious writers...
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How to Create an Email Welcome Series That Confirms Double-Opt In
An email welcome series designed to retain new email subscribers Have you ever compiled a series of blog posts, and turned them into an email welcome series? Buffer just performed a month-long...
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5 Pubs Who Abandoned Print For Digital-Only Magazines
Varying experiences from publishers that made the switch to digital only magazines (and came back to tell the tale) Digital-only magazines have had their ups, downs, and (in some cases) its...
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Is It Worth It? An Informative LinkedIn Ads Review for Publishers
The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review Advertising your business on social media, particularly one like LinkedIn, is a tricky process. What...
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Digital Only Magazines That Flopped and Why Tablets Couldn’t Save Them
These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes There’s a basketball game between print and digital, and we’re rooting for...
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